For this campaign we decided to tackle the concept of mindless consumerism that seems to replace the cultural attitude within luxury fashion. Due to the role social media took within everyday life factors like taste, artisanal purposes and the overall love for craftmanship seemed to get replaced with fast paced trendshifts, hype and brand names to the point where it nearly feels robotic.
We want to portray our own vision on this shift within modern-day luxury.
Videography, co-direction & technical supervision by Luke van Wijk
Hair & makeup by Lisa Scheepers
Modeled by Koen Verdurmen, Flora Flore, Jeff Hoogendijk & Ryan Talbot
Styling by Jeff Hoogendijk & Ferris Osseiran
Creative direction & photography by Ferris Osseiran
Executive producer Jeff Hoogendijk
Music by Bluntspeakers