INSTALLATION - BjΓΆrn Borg X ALMOST NOT DONE - PHYSICAL REALITY

PHYSICAL REALITY INSTALLATION

Almost not done created the design installation β€˜π’«π’½π“Žπ“ˆπ’Ύπ’Έπ’Άπ“ π“‡π‘’π’Άπ“π’Ύπ“‰π“Ž, for BjΓΆrn Borg to underline their latest collection. Opposing the overload of virtual reality these days it feels neccesary to present real images. With the use of light as language the message was revealed in an abstract way. Jeff Hoogendijk (store owner) β€˜We wanted to Juxtapose the heritage of the brand and the culture of our store. We used 90’s influences for the choice of materials. The installation is supposed to make people wonder. Therefore the tennisballs float and a piece of the art work is hidden..