PHYSICAL REALITY INSTALLATION

Almost not done created the design installation ‘𝒫𝒽𝓎𝓈𝒾𝒸𝒶𝓁 𝓇𝑒𝒶𝓁𝒾𝓉𝓎, for Björn Borg to underline their latest collection. Opposing the overload of virtual reality these days it feels neccesary to present real images. With the use of light as language the message was revealed in an abstract way. Jeff Hoogendijk (store owner) ‘We wanted to Juxtapose the heritage of the brand and the culture of our store. We used 90’s influences for the choice of materials. The installation is supposed to make people wonder. Therefore the tennisballs float and a piece of the art work is hidden..